Co-constructing the Brand and the Product

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Gaining Momentum : Managing the Diffusion of Innovations
Editors	Joe Tidd
Number of pages	37
Publisher	Imperial College Press
Publication date	2010
Pages	157-194
Chapter	5
ISBN (Print)	9781848163546
Publication status	Published - 2010

Series	Series on Technology Management
Volume	15
ISSN	0219-9823

Handle.net

@inbook{57801cf09c3b4c3eb931edcc15de6470,

title = "Co-constructing the Brand and the Product",

author = "Christiansen, \{John K.\} and Varnes, \{Claus J.\} and Birgitte Hollensen and Birgitte Blomberg",

year = "2010",

language = "English",

isbn = "9781848163546",

series = "Series on Technology Management",

publisher = "Imperial College Press",

pages = "157--194",

editor = "Joe Tidd",

booktitle = "Gaining Momentum",

address = "United Kingdom",

}

Co-constructing the Brand and the Product. / Christiansen, John K.; Varnes, Claus J.; Hollensen, Birgitte et al.
Gaining Momentum: Managing the Diffusion of Innovations. ed. / Joe Tidd. Imperial College Press, 2010. p. 157-194 (Series on Technology Management, Vol. 15).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review