Co-constructing the brand and the product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte C. Blomberg

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publication15th International Product Development Management Conference, Hamburg, Germany, June 30-July 1, 2008
Number of pages21
PublisherHelmut Schmidt Universität, Universität Hamburg
Publication date2008
Publication statusPublished - 2008
EventCo-constructing the brand and the product - Hamburg, Germany
Duration: 30 Jun 20081 Jul 2008
Conference number: 15

Conference

ConferenceCo-constructing the brand and the product
Number15
CountryGermany
CityHamburg
Period30/06/200801/07/2008
SeriesEIASM
ISSN1998-7374

Cite this

Christiansen, J. K., Varnes, C. J., Hollensen, B., & Blomberg, B. C. (2008). Co-constructing the brand and the product. In 15th International Product Development Management Conference, Hamburg, Germany, June 30-July 1, 2008 Helmut Schmidt Universität, Universität Hamburg. EIASM