Co-Constructing the Brand and the Product

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Innovation Management
Volume	13
Issue number	3
Pages (from-to)	319-348
ISSN	1363-9196
Publication status	Published - 2009

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@article{6e8a2310cc4511dea6a6000ea68e967b,

title = "Co-Constructing the Brand and the Product",

author = "Christiansen, \{John K.\} and Varnes, \{Claus J.\} and Birgitte Hollensen and Blomberg, \{Birgitte c.\}",

year = "2009",

language = "English",

volume = "13",

pages = "319--348",

journal = "International Journal of Innovation Management",

issn = "1363-9196",

publisher = "World Scientific",

number = "3",

}