Original language | English |
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Journal | International Journal of Innovation Management |
Volume | 13 |
Issue number | 3 |
Pages (from-to) | 319-348 |
ISSN | 1363-9196 |
Publication status | Published - 2009 |
Co-Constructing the Brand and the Product
John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte c. Blomberg
Research output: Contribution to journal › Journal article › Research › peer-review