Co-Constructing the Brand and the Product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte c. Blomberg

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Innovation Management
Volume13
Issue number3
Pages (from-to)319-348
ISSN1363-9196
Publication statusPublished - 2009

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