Co-constructing the Brand and the Product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte Blomberg

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationGaining Momentum : Managing the Diffusion of Innovations
EditorsJoe Tidd
Number of pages37
PublisherImperial College Press
Publication date2010
Pages157-194
Chapter5
ISBN (Print)9781848163546
Publication statusPublished - 2010
SeriesSeries on Technology Management
Volume15
ISSN0219-9823

Cite this

Christiansen, J. K., Varnes, C. J., Hollensen, B., & Blomberg, B. (2010). Co-constructing the Brand and the Product. In J. Tidd (Ed.), Gaining Momentum: Managing the Diffusion of Innovations (pp. 157-194). Imperial College Press. Series on Technology Management, Vol.. 15