Co-constructing the Brand and the Product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte Blomberg

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationGaining Momentum : Managing the Diffusion of Innovations
EditorsJoe Tidd
Number of pages37
PublisherImperial College Press
Publication date2010
Pages157-194
Chapter5
ISBN (Print)9781848163546
Publication statusPublished - 2010
SeriesSeries on Technology Management
Volume15
ISSN0219-9823

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