Co-constructing the Brand and the Product

John K. Christiansen, Claus J. Varnes, Birgitte Hollensen, Birgitte Blomberg

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationGaining Momentum : Managing the Diffusion of Innovations
EditorsJoe Tidd
Number of pages37
PublisherImperial College Press
Publication date2010
Pages157-194
Chapter5
ISBN (Print)9781848163546
Publication statusPublished - 2010
SeriesSeries on Technology Management
Volume15
ISSN0219-9823

Cite this

Christiansen, J. K., Varnes, C. J., Hollensen, B., & Blomberg, B. (2010). Co-constructing the Brand and the Product. In J. Tidd (Ed.), Gaining Momentum: Managing the Diffusion of Innovations (pp. 157-194). Imperial College Press. Series on Technology Management, Vol.. 15
Christiansen, John K. ; Varnes, Claus J. ; Hollensen, Birgitte ; Blomberg, Birgitte. / Co-constructing the Brand and the Product. Gaining Momentum: Managing the Diffusion of Innovations. editor / Joe Tidd. Imperial College Press, 2010. pp. 157-194 (Series on Technology Management, Vol. 15).
@inbook{57801cf09c3b4c3eb931edcc15de6470,
title = "Co-constructing the Brand and the Product",
author = "Christiansen, {John K.} and Varnes, {Claus J.} and Birgitte Hollensen and Birgitte Blomberg",
year = "2010",
language = "English",
isbn = "9781848163546",
pages = "157--194",
editor = "Joe Tidd",
booktitle = "Gaining Momentum",
publisher = "Imperial College Press",
address = "United Kingdom",

}

Christiansen, JK, Varnes, CJ, Hollensen, B & Blomberg, B 2010, Co-constructing the Brand and the Product. in J Tidd (ed.), Gaining Momentum: Managing the Diffusion of Innovations. Imperial College Press, Series on Technology Management, vol. 15, pp. 157-194.

Co-constructing the Brand and the Product. / Christiansen, John K.; Varnes, Claus J.; Hollensen, Birgitte; Blomberg, Birgitte.

Gaining Momentum: Managing the Diffusion of Innovations. ed. / Joe Tidd. Imperial College Press, 2010. p. 157-194 (Series on Technology Management, Vol. 15).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Co-constructing the Brand and the Product

AU - Christiansen, John K.

AU - Varnes, Claus J.

AU - Hollensen, Birgitte

AU - Blomberg, Birgitte

PY - 2010

Y1 - 2010

M3 - Book chapter

SN - 9781848163546

SP - 157

EP - 194

BT - Gaining Momentum

A2 - Tidd, Joe

PB - Imperial College Press

ER -

Christiansen JK, Varnes CJ, Hollensen B, Blomberg B. Co-constructing the Brand and the Product. In Tidd J, editor, Gaining Momentum: Managing the Diffusion of Innovations. Imperial College Press. 2010. p. 157-194. (Series on Technology Management, Vol. 15).