Circulars: a conceptual framework and a typology

Mogens Bjerre, Camilla Palmy Christiansen

Research output: Working paperResearch

Original languageEnglish
Place of PublicationKøbenhavn
Number of pages18
Publication statusPublished - 2000

Cite this

Bjerre, M., & Palmy Christiansen, C. (2000). Circulars: a conceptual framework and a typology. København.
Bjerre, Mogens ; Palmy Christiansen, Camilla. / Circulars : a conceptual framework and a typology. København, 2000.
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author = "Mogens Bjerre and {Palmy Christiansen}, Camilla",
note = "Opstilling: 659.13 bje L{\o}be nr.: 006029",
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Bjerre, M & Palmy Christiansen, C 2000 'Circulars: a conceptual framework and a typology' København.

Circulars : a conceptual framework and a typology. / Bjerre, Mogens; Palmy Christiansen, Camilla.

København, 2000.

Research output: Working paperResearch

TY - UNPB

T1 - Circulars

T2 - a conceptual framework and a typology

AU - Bjerre, Mogens

AU - Palmy Christiansen, Camilla

N1 - Opstilling: 659.13 bje Løbe nr.: 006029

PY - 2000

Y1 - 2000

KW - Marketing mix

KW - Detailhandel

KW - Tilbudsaviser

KW - Reklametryksager

KW - Danmark

M3 - Working paper

BT - Circulars

CY - København

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Bjerre M, Palmy Christiansen C. Circulars: a conceptual framework and a typology. København. 2000.