Circulars: a conceptual framework

Camilla Palmy Christiansen, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising research in the Nordic countries
EditorsFlemming Hansen, Lotte Yssing Hansen
Number of pages10
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Publication date2001
Pages244-253
ISBN (Print)8759308907
Publication statusPublished - 2001

Cite this

Palmy Christiansen, C., & Bjerre, M. (2001). Circulars: a conceptual framework. In F. Hansen, & L. Yssing Hansen (Eds.), Advertising research in the Nordic countries (pp. 244-253). Frederiksberg: Samfundslitteratur.
Palmy Christiansen, Camilla ; Bjerre, Mogens. / Circulars : a conceptual framework. Advertising research in the Nordic countries. editor / Flemming Hansen ; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur, 2001. pp. 244-253
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Palmy Christiansen, C & Bjerre, M 2001, Circulars: a conceptual framework. in F Hansen & L Yssing Hansen (eds), Advertising research in the Nordic countries. Samfundslitteratur, Frederiksberg, pp. 244-253.

Circulars : a conceptual framework. / Palmy Christiansen, Camilla; Bjerre, Mogens.

Advertising research in the Nordic countries. ed. / Flemming Hansen; Lotte Yssing Hansen. Frederiksberg : Samfundslitteratur, 2001. p. 244-253.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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AU - Bjerre, Mogens

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KW - Marketing mix

KW - Detailhandel

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KW - Reklametryksager

KW - Danmark

M3 - Book chapter

SN - 8759308907

SP - 244

EP - 253

BT - Advertising research in the Nordic countries

A2 - Hansen, Flemming

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PB - Samfundslitteratur

CY - Frederiksberg

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Palmy Christiansen C, Bjerre M. Circulars: a conceptual framework. In Hansen F, Yssing Hansen L, editors, Advertising research in the Nordic countries. Frederiksberg: Samfundslitteratur. 2001. p. 244-253