Abstract
We aim to understand the interaction between shifting organizational field logics and field actors' responses to reconcile logic plurality and maintain legitimacy through business model innovation. Drawing on a multimethod, longitudinal field study in the fashion industry, we traced how de novo and incumbent firms integrate circular logics in business models (for sustainability) and uncover how productive tensions in field logics lead to experimental spaces for business model innovation. Our findings showed a shift in the discourse on circular logic that diverted attention and resources from materials innovation (e.g. recycling) to business model innovation (e.g. circular business models). By juxtaposing the degree of field logic tension and the degree of business model innovation, we derive four types of business model hybridization responses that actors engaged in to maintain legitimacy -- constrained, limited, integrated, and expanded. Our study generates new insights on business models for sustainability as vehicles for organizational field change.
Original language | English |
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Title of host publication | Proceedings of the Eighty-second Annual Meeting of the Academy of Management |
Editors | Sonja Taneja |
Number of pages | 1 |
Place of Publication | Briarcliff Manor, NY |
Publisher | Academy of Management |
Publication date | 2022 |
Pages | 1581 |
DOIs | |
Publication status | Published - 2022 |
Event | The Academy of Management Annual Meeting 2022: Creating a Better World Together - Seattle, United States Duration: 5 Aug 2022 → 9 Aug 2022 Conference number: 82 https://2022.aom.org/ |
Conference
Conference | The Academy of Management Annual Meeting 2022 |
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Number | 82 |
Country/Territory | United States |
City | Seattle |
Period | 05/08/2022 → 09/08/2022 |
Internet address |
Series | Academy of Management Proceedings |
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ISSN | 0065-0668 |