Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses

Flemming Hansen, Jens Halling, Lars Bech Christensen

Research output: Working paper › Research

Handle.net

@techreport{6ae07e80c02211db9769000ea68e967b,

title = "Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses",

keywords = "Emotioner, Sponsering, Brand management, Brand marketing",

author = "Flemming Hansen and Jens Halling and {Bech Christensen}, Lars",

note = "Opstilling: 659.41 han L{\o}be nr.: 032341",

year = "2002",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses

AU - Hansen, Flemming

AU - Halling, Jens

AU - Bech Christensen, Lars

N1 - Opstilling: 659.41 han Løbe nr.: 032341

PY - 2002

Y1 - 2002

KW - Emotioner

KW - Sponsering

KW - Brand management

KW - Brand marketing

M3 - Working paper

BT - Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses

CY - København

ER -