Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses

Flemming Hansen, Jens Halling, Lars Bech Christensen

Research output: Working paperResearch

Original languageEnglish
Place of PublicationKøbenhavn
Number of pages22
Publication statusPublished - 2002

Cite this

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title = "Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses",
keywords = "Emotioner, Sponsering, Brand management, Brand marketing",
author = "Flemming Hansen and Jens Halling and {Bech Christensen}, Lars",
note = "Opstilling: 659.41 han L{\o}be nr.: 032341",
year = "2002",
language = "English",
type = "WorkingPaper",

}

Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses. / Hansen, Flemming; Halling, Jens; Bech Christensen, Lars.

København, 2002.

Research output: Working paperResearch

TY - UNPB

T1 - Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses

AU - Hansen, Flemming

AU - Halling, Jens

AU - Bech Christensen, Lars

N1 - Opstilling: 659.41 han Løbe nr.: 032341

PY - 2002

Y1 - 2002

KW - Emotioner

KW - Sponsering

KW - Brand management

KW - Brand marketing

M3 - Working paper

BT - Choosing among alternative sponsoring objects for supporting brand strategies, based upon emotional responses

CY - København

ER -