Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Consumer Behaviour
Volume	5
Issue number	6
Pages (from-to)	504-517
ISSN	1472-0817
DOIs	https://doi.org/10.1002/cb.199
Publication status	Published - 2006

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@article{deb04440ef1f11db9160000ea68e967b,

title = "Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses",

keywords = "Emotioner, Sponsering, Brand management, Brand marketing",

author = "Flemming Hansen and Jens Halling and Christensen, \{Lars Bech\}",

year = "2006",

doi = "10.1002/cb.199",

language = "English",

volume = "5",

pages = "504--517",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

number = "6",

}

TY - JOUR

T1 - Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses

AU - Hansen, Flemming

AU - Halling, Jens

AU - Christensen, Lars Bech

PY - 2006

Y1 - 2006

KW - Emotioner

KW - Sponsering

KW - Brand management

KW - Brand marketing

U2 - 10.1002/cb.199

DO - 10.1002/cb.199

M3 - Journal article

SN - 1472-0817

VL - 5

SP - 504

EP - 517

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 6

ER -