Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses

Flemming Hansen, Jens Halling, Lars Bech Christensen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Consumer Behaviour
Volume5
Issue number6
Pages (from-to)504-517
ISSN1472-0817
DOIs
Publication statusPublished - 2006

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