Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Children : consumption, advertising and media
Editors	Flemming Hansen, Jeanette Rasmussen, Anne Martensen, Birgitte Tufte
Number of pages	32
Place of Publication	Frederiksberg
Publisher	Copenhagen Business School Press
Publication date	2002
Pages	149-180
ISBN (Print)	8763001004
Publication status	Published - 2002

Handle.net

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title = "Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits",

keywords = "TV-reklamer, Forbrugeradf{\ae}rd, B{\o}rn, Danmark",

author = "Flemming Hansen and Anne Martensen",

note = "Opstilling: 659.1 chi L{\o}be nr.: 028473",

year = "2002",

language = "English",

isbn = "8763001004",

pages = "149--180",

editor = "Flemming Hansen and Jeanette Rasmussen and Anne Martensen and Birgitte Tufte",

booktitle = "Children",

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Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits. / Hansen, Flemming; Martensen, Anne.
Children: consumption, advertising and media. ed. / Flemming Hansen; Jeanette Rasmussen; Anne Martensen; Birgitte Tufte. Frederiksberg: Copenhagen Business School Press, 2002. p. 149-180.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

TY - CHAP

T1 - Children's Knowledge and Interpretation of Commercial Advertising

T2 - Intentions, Truthfulness and Viewing Habits

AU - Hansen, Flemming

AU - Martensen, Anne

N1 - Opstilling: 659.1 chi Løbe nr.: 028473

PY - 2002

Y1 - 2002

KW - TV-reklamer

KW - Forbrugeradfærd

KW - Børn

KW - Danmark

M3 - Book chapter

SN - 8763001004

SP - 149

EP - 180

BT - Children

A2 - Hansen, Flemming

A2 - Rasmussen, Jeanette

A2 - Martensen, Anne

A2 - Tufte, Birgitte

PB - Copenhagen Business School Press

CY - Frederiksberg

ER -