Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits

Flemming Hansen, Anne Martensen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationChildren : consumption, advertising and media
EditorsFlemming Hansen, Jeanette Rasmussen, Anne Martensen, Birgitte Tufte
Number of pages32
Place of PublicationFrederiksberg
PublisherCopenhagen Business School Press
Publication date2002
Pages149-180
ISBN (Print)8763001004
Publication statusPublished - 2002

Cite this

Hansen, F., & Martensen, A. (2002). Children's Knowledge and Interpretation of Commercial Advertising: Intentions, Truthfulness and Viewing Habits. In F. Hansen, J. Rasmussen, A. Martensen, & B. Tufte (Eds.), Children: consumption, advertising and media (pp. 149-180). Copenhagen Business School Press.