| Original language | English |
|---|---|
| Title of host publication | Conference Proceedings : 2012 International Social Marketing Conference |
| Editors | Krzysztof Kubacki, Sharyn Rundle-Thiele |
| Place of Publication | Brisbane |
| Publisher | Griffith University |
| Publication date | 2012 |
| Pages | 78-82 |
| ISBN (Print) | 9781921760686 |
| Publication status | Published - 2012 |
| Event | International Social Marketing Conference 2012 - Griffith University, Brisbane, Australia Duration: 27 Jun 2012 → 29 Jun 2012 http://aasm.org.au/ism2012/ |
Conference
| Conference | International Social Marketing Conference 2012 |
|---|---|
| Location | Griffith University |
| Country/Territory | Australia |
| City | Brisbane |
| Period | 27/06/2012 → 29/06/2012 |
| Internet address |