Changing Landscape

New ICTs and Strategy

Ib Tunby Gulbrandsen, Andreas Kamstrup, Anders Koed Madsen, Ursula Plesner, Elena Raviola

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

In less than a decade the role of information and communication technologies (ICT) has moved to the center of most economic and organizational activities. As such, organizations have become what some scholars term ‘network firms’; organizations that coordinate in ICT networks, both in regards to production, cooperation and communication. Following, we have witnessed a growing number of calls for attention to the effects of new ICT’s on the concept of strategic management and strategizing. Despite the numerous calls, few have answered.
In this article we aim at providing a possible response beginning with an analysis of the changing organizational landscape created by new ICT’s like Google, Facebook, Wikipedia, iPods, smart phones and Wi-Fi. Based on five netno- and ethno-graphic investigations of the intertwinement of ICT’s and organizational work, we point to three features that have changed the scene: new ICT’s enable 1) mass collaboration and real-time cocreation, 2) visualization of work processes and data, and finally 3) create liquid boundaries between what is and what is not ‘the organization’.
Based on these three features, and drawing on the recent behaviouralistic turn in strategy research, we then propose a way forward in the understanding of strategic management and strategizing as being located in-between the material and the social, and as such pointing to the importance of seeing new ICT’s as intertwined with strategy and management, and not just devices for dissemination and implementation. Finally, an analytical framework, and its implications for future research, is presented.
Original languageEnglish
Publication date2013
Number of pages37
Publication statusPublished - 2013
EventThe 22nd Nordic Academy of Management Conference. 2013: On Practice and Knowledge Eruptions - University of Iceland, Reykjavík, Iceland
Duration: 21 Aug 201323 Aug 2013
Conference number: 22
https://nff2013.hi.is/

Conference

ConferenceThe 22nd Nordic Academy of Management Conference. 2013
Number22
LocationUniversity of Iceland
CountryIceland
CityReykjavík
Period21/08/201323/08/2013
Internet address

Cite this

Tunby Gulbrandsen, I., Kamstrup, A., Koed Madsen, A., Plesner, U., & Raviola, E. (2013). Changing Landscape: New ICTs and Strategy. Paper presented at The 22nd Nordic Academy of Management Conference. 2013, Reykjavík, Iceland.
Tunby Gulbrandsen, Ib ; Kamstrup, Andreas ; Koed Madsen, Anders ; Plesner, Ursula ; Raviola, Elena. / Changing Landscape : New ICTs and Strategy. Paper presented at The 22nd Nordic Academy of Management Conference. 2013, Reykjavík, Iceland.37 p.
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Tunby Gulbrandsen, I, Kamstrup, A, Koed Madsen, A, Plesner, U & Raviola, E 2013, 'Changing Landscape: New ICTs and Strategy' Paper presented at, Reykjavík, Iceland, 21/08/2013 - 23/08/2013, .

Changing Landscape : New ICTs and Strategy. / Tunby Gulbrandsen, Ib; Kamstrup, Andreas; Koed Madsen, Anders; Plesner, Ursula; Raviola, Elena.

2013. Paper presented at The 22nd Nordic Academy of Management Conference. 2013, Reykjavík, Iceland.

Research output: Contribution to conferencePaperResearchpeer-review

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T2 - New ICTs and Strategy

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AB - In less than a decade the role of information and communication technologies (ICT) has moved to the center of most economic and organizational activities. As such, organizations have become what some scholars term ‘network firms’; organizations that coordinate in ICT networks, both in regards to production, cooperation and communication. Following, we have witnessed a growing number of calls for attention to the effects of new ICT’s on the concept of strategic management and strategizing. Despite the numerous calls, few have answered.In this article we aim at providing a possible response beginning with an analysis of the changing organizational landscape created by new ICT’s like Google, Facebook, Wikipedia, iPods, smart phones and Wi-Fi. Based on five netno- and ethno-graphic investigations of the intertwinement of ICT’s and organizational work, we point to three features that have changed the scene: new ICT’s enable 1) mass collaboration and real-time cocreation, 2) visualization of work processes and data, and finally 3) create liquid boundaries between what is and what is not ‘the organization’.Based on these three features, and drawing on the recent behaviouralistic turn in strategy research, we then propose a way forward in the understanding of strategic management and strategizing as being located in-between the material and the social, and as such pointing to the importance of seeing new ICT’s as intertwined with strategy and management, and not just devices for dissemination and implementation. Finally, an analytical framework, and its implications for future research, is presented.

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Tunby Gulbrandsen I, Kamstrup A, Koed Madsen A, Plesner U, Raviola E. Changing Landscape: New ICTs and Strategy. 2013. Paper presented at The 22nd Nordic Academy of Management Conference. 2013, Reykjavík, Iceland.