The results of three laboratory experiments contribute to our understanding of effects of phonological fluency on correct recognition and recall of novel brand names, being relevant to the areas of information processing, memory, and branding. Employing the full range of fluency, the results offer a fine-grained idea of fluency effects.
|Title of host publication||ACR 2014 Association for Consumer Research North American Conference 2014 : Proceedings|
|Editors||June Cotte, Stacy Wood, Linda Price|
|Number of pages||3|
|Place of Publication||Baltimore|
|Publisher||Association for Consumer Research|
|Publication date||Oct 2014|
|Publication status||Published - Oct 2014|
|Event||45th Annual Conference of the Association for Consumer Research. ACR 2014 - Hilton Baltimore, Baltimore, United States|
Duration: 23 Oct 2014 → 26 Oct 2014
Conference number: 45
|Conference||45th Annual Conference of the Association for Consumer Research. ACR 2014|
|Period||23/10/2014 → 26/10/2014|
Bibliographical noteCBS Library does not have access to the material
Erz, A., & Christensen, B. (2014). Challenging the Superiority of Phonological Fluency: The Role of Product Context and Competing Fluency in Brand Name Recognition. In J. Cotte, S. Wood, & L. Price (Eds.), ACR 2014 Association for Consumer Research North American Conference 2014: Proceedings Association for Consumer Research.