Challenging the Brand

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Tourism Branding : Communities in Action
Publisher	Emerald Group Publishing
Publication date	2009
Pages	17-35
ISBN (Print)	9781849507202
DOIs	https://doi.org/10.1108/S2042-1443(2009)0000001004
Publication status	Published - 2009

Series	Bridging Tourism Theory and Practice
Volume	1
ISSN	2042-1443

Access to Document

@inbook{84f50590e59d11de95d6000ea68e967b,

title = "Challenging the Brand",

author = "Munar, {Ana Maria}",

year = "2009",

doi = "10.1108/S2042-1443(2009)0000001004",

language = "English",

isbn = "9781849507202 ",

series = "Bridging Tourism Theory and Practice",

publisher = "Emerald Group Publishing",

pages = "17--35",

booktitle = "Tourism Branding",

address = "United Kingdom",

}