Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationMedia, Organizations and Identity
    EditorsLilie Chouliaraki, Mette Morsing
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Publication date2009
    ISBN (Print)9780230515512
    Publication statusPublished - 2009

    Cite this

    Karmark, E. (2009). Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company. In L. Chouliaraki, & M. Morsing (Eds.), Media, Organizations and Identity Palgrave Macmillan.