Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationMedia, Organizations and Identity
    EditorsLilie Chouliaraki, Mette Morsing
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Publication date2009
    ISBN (Print)9780230515512
    Publication statusPublished - 2009

    Cite this

    Karmark, E. (2009). Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company. In L. Chouliaraki, & M. Morsing (Eds.), Media, Organizations and Identity Basingstoke: Palgrave Macmillan.
    Karmark, Esben. / Challenges in the Mediatization of a Corporate Brand : Identity Effects as LEGO Establishes a Media Products Company. Media, Organizations and Identity. editor / Lilie Chouliaraki ; Mette Morsing. Basingstoke : Palgrave Macmillan, 2009.
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    title = "Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company",
    author = "Esben Karmark",
    year = "2009",
    language = "English",
    isbn = "9780230515512",
    editor = "Lilie Chouliaraki and Mette Morsing",
    booktitle = "Media, Organizations and Identity",
    publisher = "Palgrave Macmillan",
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    Karmark, E 2009, Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company. in L Chouliaraki & M Morsing (eds), Media, Organizations and Identity. Palgrave Macmillan, Basingstoke.

    Challenges in the Mediatization of a Corporate Brand : Identity Effects as LEGO Establishes a Media Products Company. / Karmark, Esben.

    Media, Organizations and Identity. ed. / Lilie Chouliaraki; Mette Morsing. Basingstoke : Palgrave Macmillan, 2009.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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    T1 - Challenges in the Mediatization of a Corporate Brand

    T2 - Identity Effects as LEGO Establishes a Media Products Company

    AU - Karmark, Esben

    PY - 2009

    Y1 - 2009

    M3 - Book chapter

    SN - 9780230515512

    BT - Media, Organizations and Identity

    A2 - Chouliaraki, Lilie

    A2 - Morsing, Mette

    PB - Palgrave Macmillan

    CY - Basingstoke

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    Karmark E. Challenges in the Mediatization of a Corporate Brand: Identity Effects as LEGO Establishes a Media Products Company. In Chouliaraki L, Morsing M, editors, Media, Organizations and Identity. Basingstoke: Palgrave Macmillan. 2009