Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

Andrea Davies; Susan Dobscha; Susi Geiger; Stephanie O'Donohoe; Lisa O'Malley; Andrea Prothero; Elin Sørensen; Thyra Uth Thomsen

Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

Andrea Davies
, Susan Dobscha
, Susi Geiger
, Stephanie O'Donohoe
, Lisa O'Malley
, Andrea Prothero
, Elin Sørensen
, Thyra Uth Thomsen

Department of Marketing

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2007
Number of pages	7
Publication status	Published - 2007
Event	The 4th Workshop on Interpretive Consumer Research - Marseille, France Duration: 26 Apr 2007 → 27 Apr 2007 Conference number: 4

Conference

Conference	The 4th Workshop on Interpretive Consumer Research
Number	4
Country/Territory	France
City	Marseille
Period	26/04/2007 → 27/04/2007

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Cite this

@conference{ca857a00a7fa11dc9bb5000ea68e967b,

title = "Challenges and Opportunities of Multiplicity in Interpretive Consumer Research",

keywords = "Markedsf{\o}ring, Forbrugere, Forskning, Multiplicity research",

author = "Andrea Davies and Susan Dobscha and Susi Geiger and Stephanie O'Donohoe and Lisa O'Malley and Andrea Prothero and Elin S{\o}rensen and \{Uth Thomsen\}, Thyra",

year = "2007",

language = "English",

note = "The 4th Workshop on Interpretive Consumer Research ; Conference date: 26-04-2007 Through 27-04-2007",

}

TY - CONF

T1 - Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

AU - Davies, Andrea

AU - Dobscha, Susan

AU - Geiger, Susi

AU - O'Donohoe, Stephanie

AU - O'Malley, Lisa

AU - Prothero, Andrea

AU - Sørensen, Elin

AU - Uth Thomsen, Thyra

N1 - Conference code: 4

PY - 2007

Y1 - 2007

KW - Markedsføring

KW - Forbrugere

KW - Forskning

KW - Multiplicity research

M3 - Paper

T2 - The 4th Workshop on Interpretive Consumer Research

Y2 - 26 April 2007 through 27 April 2007

ER -