Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

Andrea Davies; Susan Dobscha; Susi Geiger; Stephanie O'Donohoe; Lisa O'Malley; Andrea Prothero; Elin Sørensen; Thyra Uth Thomsen

Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

Andrea Davies, Susan Dobscha, Susi Geiger, Stephanie O'Donohoe, Lisa O'Malley, Andrea Prothero, Elin Sørensen, Thyra Uth Thomsen

Department of Marketing

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2007
Number of pages	7
Publication status	Published - 2007
Event	The 4th Workshop on Interpretive Consumer Research - Marseille, France Duration: 26 Apr 2007 → 27 Apr 2007 Conference number: 4

Conference

Conference	The 4th Workshop on Interpretive Consumer Research
Number	4
Country/Territory	France
City	Marseille
Period	26/04/2007 → 27/04/2007

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Cite this

@conference{ca857a00a7fa11dc9bb5000ea68e967b,

title = "Challenges and Opportunities of Multiplicity in Interpretive Consumer Research",

keywords = "Markedsf{\o}ring, Forbrugere, Forskning, Multiplicity research",

author = "Andrea Davies and Susan Dobscha and Susi Geiger and Stephanie O'Donohoe and Lisa O'Malley and Andrea Prothero and Elin S{\o}rensen and {Uth Thomsen}, Thyra",

year = "2007",

language = "English",

note = "The 4th Workshop on Interpretive Consumer Research ; Conference date: 26-04-2007 Through 27-04-2007",

}

TY - CONF

T1 - Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

AU - Davies, Andrea

AU - Dobscha, Susan

AU - Geiger, Susi

AU - O'Donohoe, Stephanie

AU - O'Malley, Lisa

AU - Prothero, Andrea

AU - Sørensen, Elin

AU - Uth Thomsen, Thyra

N1 - Conference code: 4

PY - 2007

Y1 - 2007

KW - Markedsføring

KW - Forbrugere

KW - Forskning

KW - Multiplicity research

M3 - Paper

T2 - The 4th Workshop on Interpretive Consumer Research

Y2 - 26 April 2007 through 27 April 2007

ER -