Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

Andrea Davies, Susan Dobscha, Susi Geiger, Stephanie O'Donohoe, Lisa O'Malley, Andrea Prothero, Elin Sørensen, Thyra Uth Thomsen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages7
Publication statusPublished - 2007
EventThe 4th Workshop on Interpretive Consumer Research - Marseille, France
Duration: 26 Apr 200727 Apr 2007
Conference number: 4

Conference

ConferenceThe 4th Workshop on Interpretive Consumer Research
Number4
CountryFrance
CityMarseille
Period26/04/200727/04/2007

Cite this

Davies, A., Dobscha, S., Geiger, S., O'Donohoe, S., O'Malley, L., Prothero, A., ... Uth Thomsen, T. (2007). Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. Paper presented at The 4th Workshop on Interpretive Consumer Research, Marseille, France.
Davies, Andrea ; Dobscha, Susan ; Geiger, Susi ; O'Donohoe, Stephanie ; O'Malley, Lisa ; Prothero, Andrea ; Sørensen, Elin ; Uth Thomsen, Thyra. / Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. Paper presented at The 4th Workshop on Interpretive Consumer Research, Marseille, France.7 p.
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title = "Challenges and Opportunities of Multiplicity in Interpretive Consumer Research",
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author = "Andrea Davies and Susan Dobscha and Susi Geiger and Stephanie O'Donohoe and Lisa O'Malley and Andrea Prothero and Elin S{\o}rensen and {Uth Thomsen}, Thyra",
year = "2007",
language = "English",
note = "null ; Conference date: 26-04-2007 Through 27-04-2007",

}

Davies, A, Dobscha, S, Geiger, S, O'Donohoe, S, O'Malley, L, Prothero, A, Sørensen, E & Uth Thomsen, T 2007, 'Challenges and Opportunities of Multiplicity in Interpretive Consumer Research' Paper presented at, Marseille, France, 26/04/2007 - 27/04/2007, .

Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. / Davies, Andrea; Dobscha, Susan; Geiger, Susi; O'Donohoe, Stephanie; O'Malley, Lisa; Prothero, Andrea; Sørensen, Elin; Uth Thomsen, Thyra.

2007. Paper presented at The 4th Workshop on Interpretive Consumer Research, Marseille, France.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Challenges and Opportunities of Multiplicity in Interpretive Consumer Research

AU - Davies, Andrea

AU - Dobscha, Susan

AU - Geiger, Susi

AU - O'Donohoe, Stephanie

AU - O'Malley, Lisa

AU - Prothero, Andrea

AU - Sørensen, Elin

AU - Uth Thomsen, Thyra

PY - 2007

Y1 - 2007

KW - Markedsføring

KW - Forbrugere

KW - Forskning

KW - Multiplicity research

UR - https://primo.kb.dk/primo-explore/fulldisplay?docid=CBS01000095727&context=L&vid=CBS&search_scope=Blended&tab=default_tab&lang=en_US

M3 - Paper

ER -

Davies A, Dobscha S, Geiger S, O'Donohoe S, O'Malley L, Prothero A et al. Challenges and Opportunities of Multiplicity in Interpretive Consumer Research. 2007. Paper presented at The 4th Workshop on Interpretive Consumer Research, Marseille, France.