Celebrities and the name economy

Brian Moeran

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Book series	Research in Economic Anthropology : A Research Annual
Volume	22
Pages (from-to)	299-321
Number of pages	23
ISSN	0190-1281
DOIs	https://doi.org/10.1016/S0190-1281(03)22011-4
Publication status	Published - 2003

Access to Document

@article{baa5e690c02111db9769000ea68e967b,

title = "Celebrities and the name economy",

keywords = "Reklame, Kultur og markedsf{\o}ring, celebrity marketing",

author = "Brian Moeran",

year = "2003",

doi = "10.1016/S0190-1281(03)22011-4",

language = "English",

volume = "22",

pages = "299--321",

journal = "Research in Economic Anthropology : A Research Annual",

issn = "0190-1281",

publisher = "Emerald Group Publishing",

}

TY - JOUR

T1 - Celebrities and the name economy

AU - Moeran, Brian

PY - 2003

Y1 - 2003

KW - Reklame

KW - Kultur og markedsføring

KW - celebrity marketing

U2 - 10.1016/S0190-1281(03)22011-4

DO - 10.1016/S0190-1281(03)22011-4

M3 - Journal article

SN - 0190-1281

VL - 22

SP - 299

EP - 321

JO - Research in Economic Anthropology : A Research Annual

JF - Research in Economic Anthropology : A Research Annual

ER -