Cause-related Marketing for International Development: A Critical Engagement

Stefano Ponte, Lisa Ann Richey

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Original language	English
Journal	Embedded: in Business, Politics & Society
Volume	4
Issue number	1
Pages (from-to)	20-36
ISSN	2245-0564
Publication status	Published - 2014

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Ponte, S., & Richey, L. A. (2014). Cause-related Marketing for International Development: A Critical Engagement. Embedded: in Business, Politics & Society, 4(1), 20-36. http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=3330000000000137&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes

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title = "Cause-related Marketing for International Development: A Critical Engagement",

author = "Stefano Ponte and Richey, {Lisa Ann}",

year = "2014",

language = "English",

volume = "4",

pages = "20--36",

journal = "Embedded: in Business, Politics & Society",

issn = "2245-0564",

publisher = "Embedded",

number = "1",

}

Ponte, S & Richey, LA 2014, 'Cause-related Marketing for International Development: A Critical Engagement', Embedded: in Business, Politics & Society, vol. 4, no. 1, pp. 20-36. <http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=3330000000000137&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes>