| Original language | English |
|---|---|
| Journal | Embedded: in Business, Politics & Society |
| Volume | 4 |
| Issue number | 1 |
| Pages (from-to) | 20-36 |
| ISSN | 2245-0564 |
| Publication status | Published - 2014 |
Cite this
Ponte, S., & Richey, L. A. (2014). Cause-related Marketing for International Development: A Critical Engagement. Embedded: in Business, Politics & Society, 4(1), 20-36.
@article{9a218508104c4acebbf064849740ace1,
title = "Cause-related Marketing for International Development: A Critical Engagement",
author = "Stefano Ponte and Richey, {Lisa Ann}",
year = "2014",
language = "English",
volume = "4",
pages = "20--36",
journal = "Embedded: in Business, Politics & Society",
issn = "2245-0564",
publisher = "Embedded",
number = "1",
}
Ponte, S & Richey, LA 2014, 'Cause-related Marketing for International Development: A Critical Engagement', Embedded: in Business, Politics & Society, vol. 4, no. 1, pp. 20-36.
Cause-related Marketing for International Development : A Critical Engagement. / Ponte, Stefano; Richey, Lisa Ann.
In: Embedded: in Business, Politics & Society, Vol. 4, No. 1, 2014, p. 20-36.Research output: Contribution to journal › Journal article › Research › peer-review
TY - JOUR
T1 - Cause-related Marketing for International Development
T2 - A Critical Engagement
AU - Ponte, Stefano
AU - Richey, Lisa Ann
PY - 2014
Y1 - 2014
M3 - Journal article
VL - 4
SP - 20
EP - 36
JO - Embedded: in Business, Politics & Society
JF - Embedded: in Business, Politics & Society
SN - 2245-0564
IS - 1
ER -
Ponte S, Richey LA. Cause-related Marketing for International Development: A Critical Engagement. Embedded: in Business, Politics & Society. 2014;4(1):20-36.