Cause-related Marketing for International Development: A Critical Engagement

Stefano Ponte, Lisa Ann Richey

    Research output: Contribution to journalJournal articleResearchpeer-review

    328 Downloads (Pure)
    Original languageEnglish
    JournalEmbedded: in Business, Politics & Society
    Volume4
    Issue number1
    Pages (from-to)20-36
    ISSN2245-0564
    Publication statusPublished - 2014

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