Cause-related Marketing for International Development

A Critical Engagement

Stefano Ponte, Lisa Ann Richey

    Research output: Contribution to journalJournal articleResearchpeer-review

    137 Downloads (Pure)
    Original languageEnglish
    JournalEmbedded: in Business, Politics & Society
    Volume4
    Issue number1
    Pages (from-to)20-36
    ISSN2245-0564
    Publication statusPublished - 2014

    Cite this

    @article{9a218508104c4acebbf064849740ace1,
    title = "Cause-related Marketing for International Development: A Critical Engagement",
    author = "Stefano Ponte and Richey, {Lisa Ann}",
    year = "2014",
    language = "English",
    volume = "4",
    pages = "20--36",
    journal = "Embedded: in Business, Politics & Society",
    issn = "2245-0564",
    publisher = "Embedded",
    number = "1",

    }

    Cause-related Marketing for International Development : A Critical Engagement. / Ponte, Stefano; Richey, Lisa Ann.

    In: Embedded: in Business, Politics & Society, Vol. 4, No. 1, 2014, p. 20-36.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Cause-related Marketing for International Development

    T2 - A Critical Engagement

    AU - Ponte, Stefano

    AU - Richey, Lisa Ann

    PY - 2014

    Y1 - 2014

    M3 - Journal article

    VL - 4

    SP - 20

    EP - 36

    JO - Embedded: in Business, Politics & Society

    JF - Embedded: in Business, Politics & Society

    SN - 2245-0564

    IS - 1

    ER -