Case Study 6: Lappset: How to Market an Innovative Product in a Highly Competitive Arena

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    Original languageEnglish
    Title of host publicationThe Psychology of Marketing : Cross-Cultural Perspectives
    EditorsGerhard Raab, G. Jason Goddard, Riad A. Ajami, Alexander Unger
    Number of pages10
    Place of PublicationBurlington
    PublisherGower Publishing
    Publication date2010
    ISBN (Print)9780566089039
    Publication statusPublished - 2010

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