Carlsberg in India: Entry Strategy in Global Oligopolistic Industries

Anne K. Hoenen, Michael W. Hansen

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    LanguageEnglish
    Title of host publicationThe Global Brewery Industry : Markets, Strategies, and Rivalries
    EditorsJens Gammelgaard, Christoph Dörrenbächer
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Date2013
    Pages166-195
    Chapter6
    ISBN (Print)9781781006344
    ISBN (Electronic)9781781006351
    StatePublished - 2013
    SeriesNew Horizons in International Business

    Cite this

    Hoenen, A. K., & Hansen, M. W. (2013). Carlsberg in India: Entry Strategy in Global Oligopolistic Industries. In J. Gammelgaard, & C. Dörrenbächer (Eds.), The Global Brewery Industry: Markets, Strategies, and Rivalries (pp. 166-195). Cheltenham: Edward Elgar Publishing. New Horizons in International Business
    Hoenen, Anne K. ; Hansen, Michael W./ Carlsberg in India : Entry Strategy in Global Oligopolistic Industries. The Global Brewery Industry: Markets, Strategies, and Rivalries. editor / Jens Gammelgaard ; Christoph Dörrenbächer. Cheltenham : Edward Elgar Publishing, 2013. pp. 166-195 (New Horizons in International Business).
    @inbook{0e6bca3686974e5fa3b0ba9954e57e85,
    title = "Carlsberg in India: Entry Strategy in Global Oligopolistic Industries",
    author = "Hoenen, {Anne K.} and Hansen, {Michael W.}",
    year = "2013",
    language = "English",
    isbn = "9781781006344",
    pages = "166--195",
    editor = "Jens Gammelgaard and Christoph D{\"o}rrenb{\"a}cher",
    booktitle = "The Global Brewery Industry",
    publisher = "Edward Elgar Publishing",
    address = "United Kingdom",

    }

    Hoenen, AK & Hansen, MW 2013, Carlsberg in India: Entry Strategy in Global Oligopolistic Industries. in J Gammelgaard & C Dörrenbächer (eds), The Global Brewery Industry: Markets, Strategies, and Rivalries. Edward Elgar Publishing, Cheltenham, New Horizons in International Business, pp. 166-195.

    Carlsberg in India : Entry Strategy in Global Oligopolistic Industries. / Hoenen, Anne K.; Hansen, Michael W.

    The Global Brewery Industry: Markets, Strategies, and Rivalries. ed. / Jens Gammelgaard; Christoph Dörrenbächer. Cheltenham : Edward Elgar Publishing, 2013. p. 166-195.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - Carlsberg in India

    T2 - Entry Strategy in Global Oligopolistic Industries

    AU - Hoenen,Anne K.

    AU - Hansen,Michael W.

    PY - 2013

    Y1 - 2013

    M3 - Book chapter

    SN - 9781781006344

    SP - 166

    EP - 195

    BT - The Global Brewery Industry

    PB - Edward Elgar Publishing

    CY - Cheltenham

    ER -

    Hoenen AK, Hansen MW. Carlsberg in India: Entry Strategy in Global Oligopolistic Industries. In Gammelgaard J, Dörrenbächer C, editors, The Global Brewery Industry: Markets, Strategies, and Rivalries. Cheltenham: Edward Elgar Publishing. 2013. p. 166-195. (New Horizons in International Business).