Carlsberg in India: Entry Strategy in Global Oligopolistic Industries

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	The Global Brewery Industry : Markets, Strategies, and Rivalries
Editors	Jens Gammelgaard, Christoph Dörrenbächer
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2013
Pages	166-195
Chapter	6
ISBN (Print)	9781781006344
ISBN (Electronic)	9781781006351
Publication status	Published - 2013

Series	New horizons in international business

Handle.net

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title = "Carlsberg in India: Entry Strategy in Global Oligopolistic Industries",

author = "Hoenen, {Anne K.} and Hansen, {Michael W.}",

year = "2013",

language = "English",

isbn = "9781781006344",

series = "New horizons in international business",

publisher = "Edward Elgar Publishing",

pages = "166--195",

editor = "Jens Gammelgaard and Christoph D{\"o}rrenb{\"a}cher",

booktitle = "The Global Brewery Industry",

address = "United Kingdom",

}

Carlsberg in India: Entry Strategy in Global Oligopolistic Industries. / Hoenen, Anne K.; Hansen, Michael W.
The Global Brewery Industry: Markets, Strategies, and Rivalries. ed. / Jens Gammelgaard; Christoph Dörrenbächer. Cheltenham: Edward Elgar Publishing, 2013. p. 166-195 (New horizons in international business).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Carlsberg in India

T2 - Entry Strategy in Global Oligopolistic Industries

AU - Hoenen, Anne K.

AU - Hansen, Michael W.

PY - 2013

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M3 - Book chapter

SN - 9781781006344

T3 - New horizons in international business

SP - 166

EP - 195

BT - The Global Brewery Industry

A2 - Gammelgaard, Jens

A2 - Dörrenbächer, Christoph

PB - Edward Elgar Publishing

CY - Cheltenham

ER -