Can Value Creation be Helpful Frame for Understanding Firms’ Internationalisation?

Denitsa Hazarbassanova

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    Abstract

    This article inquires into the existence of universal mechanisms pervading the local/global distinction and the cultural boundaries and governing the way MNCs operate across diverse international contexts. Taking an updated analytical framework based on Porter’s value creation, I suggest value configuration logics may be one such an underlying mechanism governing firms’ internationalisation behaviour. The value configuration analysis has been applied frequently in the literature to understand firm behaviour, which makes this research direction part of a recently revived scholar interest on value creation and value configuration. It suggests a simple key to unlock levels of complexity that have to be addressed in order to understand and manage internationalisation. It is proposed that a typology of firms based on value creation may help in discerning different internationalisation paths - i.e. why certain internationalisation paths make sense for certain firms, and not for others. The idea posited here is that internationalisation theories may be complemented with an understanding of firm activities and inter-dependencies dictating different positioning choices.
    Original languageEnglish
    Title of host publicationProceedings of the 56th Annual Meeting of the Academy of International Business : Local Contexts in Global Business
    EditorsKlaus Meyer, Tunga Kiyak
    Place of PublicationEast Lansing, MI
    PublisherAcademy of International Business
    Publication date2014
    Pages200
    Publication statusPublished - 2014
    EventAIB 2014 Annual Meeting : Local Context in Global Business - Westin Bayshore, Vancouver, Canada
    Duration: 23 Jun 201426 Jun 2014
    Conference number: 56
    http://aib.msu.edu/events/2014/

    Conference

    ConferenceAIB 2014 Annual Meeting
    Number56
    LocationWestin Bayshore
    CountryCanada
    CityVancouver
    Period23/06/201426/06/2014
    Internet address
    SeriesAcademy of International Business. Annual Meeting. Proceedings
    Volume56
    ISSN2078-4430

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