Abstract
We investigate which companies are more inclined to respond with green innovations to ecological community pressures. We propose that the noneconomic utility ? in the form of personal reputation gains for business owners ? of doing so is greater when owner identifiability is higher, and that owner identifiability therefore intensifies the effect of ecological community pressures on firm-level green innovation. Our hypotheses are tested on a sample of over 2,800 German firms using instrumental variable regression analyses, and we find support for our main ideas. Our study advances the institutional sustainability literature by explaining how community conditions and corporate ownership shape firm-level innovation as a response to green pressures
Original language | English |
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Publication date | 2021 |
Number of pages | 41 |
Publication status | Published - 2021 |
Event | DRUID21 Conference - Copenhagen Business School, Frederiksberg, Denmark Duration: 18 Oct 2021 → 20 Oct 2021 Conference number: 42 https://conference.druid.dk/Druid/?confId=62 |
Conference
Conference | DRUID21 Conference |
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Number | 42 |
Location | Copenhagen Business School |
Country/Territory | Denmark |
City | Frederiksberg |
Period | 18/10/2021 → 20/10/2021 |
Internet address |
Keywords
- Institutional logics
- Ecological sustainability
- Innovation
- Business ownership