Can They See Us? Ecological Community Logics, Identifiable Business Ownership, and Green Innovation as a Company Response

Paul Hünermund, Yannick Bammens

Research output: Contribution to conferencePaperResearchpeer-review


We investigate which companies are more inclined to respond with green innovations to ecological community pressures. We propose that the noneconomic utility ? in the form of personal reputation gains for business owners ? of doing so is greater when owner identifiability is higher, and that owner identifiability therefore intensifies the effect of ecological community pressures on firm-level green innovation. Our hypotheses are tested on a sample of over 2,800 German firms using instrumental variable regression analyses, and we find support for our main ideas. Our study advances the institutional sustainability literature by explaining how community conditions and corporate ownership shape firm-level innovation as a response to green pressures
Original languageEnglish
Publication date2021
Number of pages41
Publication statusPublished - 2021
EventDRUID21 Conference - Copenhagen Business School, Frederiksberg, Denmark
Duration: 18 Oct 202120 Oct 2021
Conference number: 42


ConferenceDRUID21 Conference
LocationCopenhagen Business School
Internet address


  • Institutional logics
  • Ecological sustainability
  • Innovation
  • Business ownership

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