Can recipients of sales flyers be segmented?

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	22
Issue number	3
Pages (from-to)	375-391
Number of pages	17
ISSN	0265-0487
Publication status	Published - 2003

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@article{284b82e0c02211db9769000ea68e967b,

title = "Can recipients of sales flyers be segmented?",

keywords = "Reklametryksager, Danmark, Markedssegmentering, Annoncer, Reklameblade",

author = "Marcus Schmidt and Mogens Bjerre",

year = "2003",

language = "English",

volume = "22",

pages = "375--391",

journal = "International Journal of Advertising",

issn = "0265-0487",