Can Recipients of Fliers be Segmented?

Marcus Schmidt, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationThe 30th EMAC Conference Proceedings, Session 7.8.3.
Publication date2001
Publication statusPublished - 2001
EventThe 30th EMAC Annual Conference 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norway
Duration: 8 May 200111 May 2001
Conference number: 30

Conference

ConferenceThe 30th EMAC Annual Conference 2001
Number30
LocationNorwegian School of Economics
CountryNorway
CityBergen
Period08/05/200111/05/2001

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