Can Recipients of Fliers be Segmented?

Marcus Schmidt, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationThe 30th EMAC Conference Proceedings, Session 7.8.3.
Publication date2001
Publication statusPublished - 2001
EventThe 30th EMAC Annual Conference 2001 - Norwegian School of Economics, Bergen, Norway
Duration: 8 May 200111 May 2001
Conference number: 30

Conference

ConferenceThe 30th EMAC Annual Conference 2001
Number30
LocationNorwegian School of Economics
CountryNorway
CityBergen
Period08/05/200111/05/2001

Cite this

Schmidt, M., & Bjerre, M. (2001). Can Recipients of Fliers be Segmented? In The 30th EMAC Conference Proceedings, Session 7.8.3.
Schmidt, Marcus ; Bjerre, Mogens. / Can Recipients of Fliers be Segmented?. The 30th EMAC Conference Proceedings, Session 7.8.3.. 2001.
@inproceedings{725568f0c02311db9769000ea68e967b,
title = "Can Recipients of Fliers be Segmented?",
keywords = "Reklametryksager, Forbrugeradf{\ae}rd, Dagligvarer",
author = "Marcus Schmidt and Mogens Bjerre",
year = "2001",
language = "English",
booktitle = "The 30th EMAC Conference Proceedings, Session 7.8.3.",

}

Schmidt, M & Bjerre, M 2001, Can Recipients of Fliers be Segmented? in The 30th EMAC Conference Proceedings, Session 7.8.3.., Bergen, Norway, 08/05/2001.

Can Recipients of Fliers be Segmented? / Schmidt, Marcus; Bjerre, Mogens.

The 30th EMAC Conference Proceedings, Session 7.8.3.. 2001.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

TY - GEN

T1 - Can Recipients of Fliers be Segmented?

AU - Schmidt, Marcus

AU - Bjerre, Mogens

PY - 2001

Y1 - 2001

KW - Reklametryksager

KW - Forbrugeradfærd

KW - Dagligvarer

M3 - Article in proceedings

BT - The 30th EMAC Conference Proceedings, Session 7.8.3.

ER -

Schmidt M, Bjerre M. Can Recipients of Fliers be Segmented? In The 30th EMAC Conference Proceedings, Session 7.8.3.. 2001