Can Recipients of Fliers be Segmented?

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	The 30th EMAC Conference Proceedings, Session 7.8.3.
Publication date	2001
Publication status	Published - 2001
Event	The 30th EMAC Annual Conference 2001: Rethinking European Marketing - Norwegian School of Economics, Bergen, Norway Duration: 8 May 2001 → 11 May 2001 Conference number: 30

Conference	The 30th EMAC Annual Conference 2001
Number	30
Location	Norwegian School of Economics
Country/Territory	Norway
City	Bergen
Period	08/05/2001 → 11/05/2001

Handle.net

@inproceedings{725568f0c02311db9769000ea68e967b,

title = "Can Recipients of Fliers be Segmented?",

keywords = "Reklametryksager, Forbrugeradf{\ae}rd, Dagligvarer",

author = "Marcus Schmidt and Mogens Bjerre",

year = "2001",

language = "English",

booktitle = "The 30th EMAC Conference Proceedings, Session 7.8.3.",

note = "The 30th EMAC Annual Conference 2001 ; Conference date: 08-05-2001 Through 11-05-2001",