Can Academics Reliably Generate Original Ideas?

Adam Lindgreen, C. Anthony Di Benedetto, Florian Kock

Department of Marketing

Research output: Other contribution › Net publication - Internet publication › Communication

Original language	English
Publication date	4 Sept 2024
Publication status	Published - 4 Sept 2024

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https://www.hepi.ac.uk/2024/09/04/can-academics-reliably-generate-original-ideas/Licence: Unspecified

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