Abstract
Purpose: The purpose of the paper is to develop a business model framework for NFC based mobile payment solutions consisting of four mutually interdepended components: the value service, value network, value architecture, and value finance.
Design: Using a comparative case study method, the paper investigates Google Wallet and ISIS Mobile Wallet and their underlying business models.
Findings: Google Wallet and ISIS Mobile Wallet are focusing on providing an enhanced customer experience with their mobile wallet through a multifaceted value proposition. The delivery of its offering requires cooperation from multiple stakeholders and the creation of an ecosystem. Furthermore, they focus on the scalability of their value propositions.
Originality / value: The paper offers an applicable business model framework that allows practitioners and academics to study current and future mobile payment approaches.
Design: Using a comparative case study method, the paper investigates Google Wallet and ISIS Mobile Wallet and their underlying business models.
Findings: Google Wallet and ISIS Mobile Wallet are focusing on providing an enhanced customer experience with their mobile wallet through a multifaceted value proposition. The delivery of its offering requires cooperation from multiple stakeholders and the creation of an ecosystem. Furthermore, they focus on the scalability of their value propositions.
Originality / value: The paper offers an applicable business model framework that allows practitioners and academics to study current and future mobile payment approaches.
| Original language | English |
|---|---|
| Journal | Journal of Business Models |
| Volume | 3 |
| Issue number | 1 |
| Pages (from-to) | 29-48 |
| ISSN | 2246-2465 |
| DOIs | |
| Publication status | Published - 2015 |
Keywords
- NFC
- Mobile payment
- Mobile wallet
- Business model