Business Models for NFC Based Mobile Payments

Johannes Sang-Un Chae, Jonas Hedman

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    Abstract

    Purpose: The purpose of the paper is to develop a business model framework for NFC based mobile payment solutions consisting of four mutually interdepended components: the value service, value network, value architecture, and value finance.
    Design: Using a comparative case study method, the paper investigates Google Wallet and ISIS Mobile Wallet and their underlying business models.
    Findings: Google Wallet and ISIS Mobile Wallet are focusing on providing an enhanced customer experience with their mobile wallet through a multifaceted value proposition. The delivery of its offering requires cooperation from multiple stakeholders and the creation of an ecosystem. Furthermore, they focus on the scalability of their value propositions.
    Originality / value: The paper offers an applicable business model framework that allows practitioners and academics to study current and future mobile payment approaches.
    Original languageEnglish
    JournalJournal of Business Models
    Volume3
    Issue number1
    Pages (from-to)29-48
    ISSN2246-2465
    DOIs
    Publication statusPublished - 2015

    Keywords

    • NFC
    • Mobile payment
    • Mobile wallet
    • Business model

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