Business Model Innovation through Second Hand Retailing: A Fashion Industry Case

Kerli Kant Hvass

doi:10.9774/GLEAF.4700.2015.ma.00004

Business Model Innovation through Second Hand Retailing: A Fashion Industry Case

Kerli Kant Hvass

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

The issue of business model innovation for sustainability is becoming increasingly relevant for fashion companies. This paper investigates how the resell of a fashion brand's own product can facilitate business model adaption towards sustainability. Based on a single revelatory case study the article highlights a premium fashion brand's endeavours in prolonging their products life through resell activities and the main issues, challenges and opportunities the brand can encounter in integrating this strategy into its existing business model.

Original language	English
Journal	Journal of Corporate Citizenship
Issue number	57
Pages (from-to)	11-32
ISSN	1470-5001
DOIs	https://doi.org/10.9774/GLEAF.4700.2015.ma.00004
Publication status	Published - Mar 2015

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Cite this

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