Business Model Innovation through Second Hand Retailing: A Fashion Industry Case

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    Abstract

    The issue of business model innovation for sustainability is becoming increasingly relevant for fashion companies. This paper investigates how the resell of a fashion brand's own product can facilitate business model adaption towards sustainability. Based on a single revelatory case study the article highlights a premium fashion brand's endeavours in prolonging their products life through resell activities and the main issues, challenges and opportunities the brand can encounter in integrating this strategy into its existing business model.
    Original languageEnglish
    JournalJournal of Corporate Citizenship
    Issue number57
    Pages (from-to)11-32
    ISSN1470-5001
    DOIs
    Publication statusPublished - Mar 2015

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