Business and IT Capabilities for Cloud Platform Success

Christopher Hahn, Jan Huntgeburth, Till J. Winkler, Ruediger Zarnekow

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    Abstract

    The growing proliferation of cloud platform ecosystems demands a deeper understanding of the capabilities that help existing and emerging platform providers to be successful by creating and appropriating value. This multiple case study of four cloud platform providers (three large, one SME) instantiates Rai and Tang’s (2014) framework of dyadic IT and network IT capabilities for a cloud platform context and extends it by exploring previously undertheorized cloud platform business capabilities. We further build on this extended framework by employing a configurational perspective to elucidate the complementary role of the three proposed business capabilities (incentives and rules, ecosystem marketing and sales, partner development and support) for relevant value creation and appropriation mechanisms. In addition to providing a capability framework catered to the cloud platform context, our findings are summarized in a set of four propositions that jointly contribute to emerging cloud platform research in IS.
    Original languageEnglish
    Title of host publicationICIS 2016 Proceedings
    Number of pages20
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2016
    ISBN (Electronic)9780996683135
    Publication statusPublished - 2016
    EventThe 37th International Conference on Information Systems. ICIS 2016: Digital Innovation at the Crossroads - Dublin, Ireland
    Duration: 11 Dec 201614 Dec 2016
    Conference number: 37
    https://icis2016.aisnet.org/

    Conference

    ConferenceThe 37th International Conference on Information Systems. ICIS 2016
    Number37
    CountryIreland
    CityDublin
    Period11/12/201614/12/2016
    OtherThirty Seventh International Conference on Information Systems
    Internet address
    SeriesProceedings of the International Conference on Information Systems
    Volume37

    Keywords

    • Cloud platform ecosystems
    • Value creation
    • Value appropriation
    • IT capabilities
    • IT-enabled business models
    • Exploratory multiple case study

    Cite this

    Hahn, C., Huntgeburth, J., Winkler, T. J., & Zarnekow, R. (2016). Business and IT Capabilities for Cloud Platform Success. In ICIS 2016 Proceedings Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the International Conference on Information Systems, Vol.. 37 http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1189&context=icis2016