Business Actor Engagement

Foundations, Developments and Opportunities

Jodie Conduit, Ingo O. Karpen, Carolin Plewa, Michael Kleinaltenkamp

Research output: Contribution to journalEditorialResearchpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Volume80
Pages (from-to)1-3
Number of pages3
ISSN0019-8501
DOIs
Publication statusPublished - Jul 2019

Cite this

Conduit, Jodie ; Karpen, Ingo O. ; Plewa, Carolin ; Kleinaltenkamp, Michael. / Business Actor Engagement : Foundations, Developments and Opportunities. In: Industrial Marketing Management. 2019 ; Vol. 80. pp. 1-3.
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Business Actor Engagement : Foundations, Developments and Opportunities. / Conduit, Jodie; Karpen, Ingo O.; Plewa, Carolin; Kleinaltenkamp, Michael.

In: Industrial Marketing Management, Vol. 80, 07.2019, p. 1-3.

Research output: Contribution to journalEditorialResearchpeer-review

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