Business Actor Engagement: Foundations, Developments and Opportunities

Jodie Conduit*, Ingo O. Karpen, Carolin Plewa, Michael Kleinaltenkamp

*Corresponding author for this work

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
Volume80
Pages (from-to)1-3
Number of pages3
ISSN0019-8501
DOIs
Publication statusPublished - Jul 2019

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