Bundling Products and Services Through Modularization Strategies

Anu Bask, Juliana Hsuan, Mervi Rajahonka, Markku Tinnilä

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Modularity has been recognized as a powerful tool in improving the efficiency and management of product design and manufacturing. However, the integrated view on covering both, product and service modularity for product-service systems (PSS), is under researched. Therefore, in this paper our objective is to contribute to the PSS modularity. Thus, we describe configurations of PSSs and the bundling of products and services through modularization strategies. So far there have not been tools to analyze and determine the correct combinations of degrees of product and service modularities.
Original languageEnglish
Title of host publicationProceedings of the 4th World Conference of Production & Operations Management
EditorsPeter Dirk Van Donk, René De Koster, Sander De Leeuw, Jan Fransoo, Jack Van der Veen
Number of pages10
Place of PublicationBrussels
PublisherEUROMA, European Operations Management Association
Publication date2012
ISBN (Print)9789491621000
Publication statusPublished - 2012
EventThe 4th World Conference on Production & Operations Management, P&OM 2012 / The 19th International Annual EurOMA Conference 2012: Serving the World - University of Amsterdam, Amsterdam, Netherlands
Duration: 1 Jul 20125 Jul 2012
Conference number: 4
http://www.pom2012.org

Conference

ConferenceThe 4th World Conference on Production & Operations Management, P&OM 2012 / The 19th International Annual EurOMA Conference 2012
Number4
LocationUniversity of Amsterdam
CountryNetherlands
CityAmsterdam
Period01/07/201205/07/2012
SponsorEuropean Operations Management Association , Production and Operations Management Society. , Japanese Operations Management and Strategy Association
Internet address

Bibliographical note

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Cite this

Bask, A., Hsuan, J., Rajahonka, M., & Tinnilä, M. (2012). Bundling Products and Services Through Modularization Strategies. In P. D. Van Donk, R. De Koster, S. De Leeuw, J. Fransoo, & J. Van der Veen (Eds.), Proceedings of the 4th World Conference of Production & Operations Management EUROMA, European Operations Management Association.