Building Research Groups

Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


Business school leaders would like to attract and keep the top research talent in order to stay competitive, attract high-potential students, and recruit the most promising young faculty. To accomplish these objectives, a successful research environment for its business academic researchers needs to be established, so that they can produce a sustainable research stream. We examine important antecedents including business school research strategy, leadership, governance, and policy, and from these we develop a set of conditions that are related to long-term success of research programs in academic business institution. As detailed illustrations, we elaborate the experiences of two active research institutions - the Industrial Marketing and Purchasing (IMP) Group and the Contemporary Marketing Practices (CMP) Group - and discuss how each of these groups has implemented the conditions for success. We conclude with general observations on the environmental conditions most conducive to sustainable business school research, and present implications regarding the role of the journal editor as a gatekeeper.
Original languageEnglish
Title of host publicationHow to Lead Academic Departments Successfully
EditorsAdam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra Uth Thomsen
Number of pages29
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
ISBN (Print)9781789907148
ISBN (Electronic)9781789907155
Publication statusPublished - 2021
SeriesHow To Guides

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