Building Customer-Brand Relationships on the Internet

Development of an Online Brand Equity Model

Anne Martensen, Lars Grønholdt, Simon Trajcevski

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationProceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.
Publication date2004
Pages27
Publication statusPublished - 2004
EventThe 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness - Florida, United States
Duration: 20 May 200423 May 2004
Conference number: 8

Conference

ConferenceThe 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness
Number8
CountryUnited States
CityFlorida
Period20/05/200423/05/2004

Cite this

Martensen, A., Grønholdt, L., & Trajcevski, S. (2004). Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model. In Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004. (pp. 27)
Martensen, Anne ; Grønholdt, Lars ; Trajcevski, Simon. / Building Customer-Brand Relationships on the Internet : Development of an Online Brand Equity Model. Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. 2004. pp. 27
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title = "Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model",
keywords = "Kunder, Kunderelationer, Brand equity, E-business, Elektronisk markedsf{\o}ring",
author = "Anne Martensen and Lars Gr{\o}nholdt and Simon Trajcevski",
note = "Opstilling: 658.850 mar L{\o}be nr.: 0410133",
year = "2004",
language = "English",
pages = "27",
booktitle = "Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.",

}

Martensen, A, Grønholdt, L & Trajcevski, S 2004, Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model. in Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. pp. 27, Florida, United States, 20/05/2004.

Building Customer-Brand Relationships on the Internet : Development of an Online Brand Equity Model. / Martensen, Anne; Grønholdt, Lars; Trajcevski, Simon.

Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. 2004. p. 27.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

TY - GEN

T1 - Building Customer-Brand Relationships on the Internet

T2 - Development of an Online Brand Equity Model

AU - Martensen, Anne

AU - Grønholdt, Lars

AU - Trajcevski, Simon

N1 - Opstilling: 658.850 mar Løbe nr.: 0410133

PY - 2004

Y1 - 2004

KW - Kunder

KW - Kunderelationer

KW - Brand equity

KW - E-business

KW - Elektronisk markedsføring

M3 - Article in proceedings

SP - 27

BT - Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.

ER -

Martensen A, Grønholdt L, Trajcevski S. Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model. In Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. 2004. p. 27