Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model

Anne Martensen; Lars Grønholdt; Simon Trajcevski

Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model

Anne Martensen, Lars Grønholdt, Simon Trajcevski

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.
Publication date	2004
Pages	27
Publication status	Published - 2004
Event	The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness - Florida, United States Duration: 20 May 2004 → 23 May 2004 Conference number: 8

Conference

Conference	The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness
Number	8
Country/Territory	United States
City	Florida
Period	20/05/2004 → 23/05/2004

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Cite this

@inproceedings{f9728500c02011db9769000ea68e967b,

title = "Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model",

keywords = "Kunder, Kunderelationer, Brand equity, E-business, Elektronisk markedsf{\o}ring",

author = "Anne Martensen and Lars Gr{\o}nholdt and Simon Trajcevski",

note = "Opstilling: 658.850 mar L{\o}be nr.: 0410133; The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness ; Conference date: 20-05-2004 Through 23-05-2004",

year = "2004",

language = "English",

pages = "27",

booktitle = "Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.",

}

Martensen, A, Grønholdt, L & Trajcevski, S 2004, Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model. in Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. pp. 27, The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness , Florida, United States, 20/05/2004.

Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model. / Martensen, Anne; Grønholdt, Lars; Trajcevski, Simon.
Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. 2004. p. 27.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - Building Customer-Brand Relationships on the Internet

T2 - The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness

AU - Martensen, Anne

AU - Grønholdt, Lars

AU - Trajcevski, Simon

N1 - Conference code: 8

PY - 2004

Y1 - 2004

KW - Kunder

KW - Kunderelationer

KW - Brand equity

KW - E-business

KW - Elektronisk markedsføring

M3 - Article in proceedings

SP - 27

BT - Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.

Y2 - 20 May 2004 through 23 May 2004

ER -