Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model

Anne Martensen, Lars Grønholdt, Simon Trajcevski

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationProceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.
Publication date2004
Pages27
Publication statusPublished - 2004
EventThe 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness - Florida, United States
Duration: 20 May 200423 May 2004
Conference number: 8

Conference

ConferenceThe 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness
Number8
CountryUnited States
CityFlorida
Period20/05/200423/05/2004

Cite this

Martensen, A., Grønholdt, L., & Trajcevski, S. (2004). Building Customer-Brand Relationships on the Internet: Development of an Online Brand Equity Model. In Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004. (pp. 27)