Original language | English |
---|---|
Journal | Journal of Management Systems |
Volume | XVI |
Issue number | 3 |
Pages (from-to) | 37-51 |
Number of pages | 14 |
Publication status | Published - 2004 |
Building Brand Equity: A Customer-Based Modelling Approach
Anne Martensen, Lars Grønholdt
Research output: Contribution to journal › Journal article › Research › peer-review