Building Brand Equity: A Customer-Based Modelling Approach

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Management Systems
Volume	XVI
Issue number	3
Pages (from-to)	37-51
Number of pages	14
Publication status	Published - 2004

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@article{03629fb0dd0d11db84f6000ea68e967b,

title = "Building Brand Equity: A Customer-Based Modelling Approach",

keywords = "Kunderelationer, Brand equity, Brand management",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2004",

language = "English",

volume = "XVI",

pages = "37--51",

journal = "Journal of Management Systems",

number = "3",

}