Building a Lifestyle Brand Through Extensions: Bhumi Organic Cotton

Anjum Khan, Michael Beverland

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationFashion Business Cases : A Student Guide to Learning with Case Studies
EditorsLeslie Davis Burns
Number of pages8
Place of PublicationNew York
PublisherFairchild Books
Publication date2021
Chapter15
ISBN (Print)9781501362996
Publication statusPublished - 2021

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