Building a Lifestyle Brand Through Extensions: Bhumi Organic Cotton

Anjum Khan, Michael Beverland

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Fashion Business Cases : A Student Guide to Learning with Case Studies
Editors	Leslie Davis Burns
Number of pages	8
Place of Publication	New York
Publisher	Fairchild Books
Publication date	2021
Chapter	15
ISBN (Print)	9781501362996
Publication status	Published - 2021

CBS Library does not have access to the material

Cite this

@inbook{4c304e9eba5b42f6871f37fbc0a8541b,

title = "Building a Lifestyle Brand Through Extensions: Bhumi Organic Cotton",

author = "Anjum Khan and Michael Beverland",

note = "CBS Library does not have access to the material",

year = "2021",

language = "English",

isbn = "9781501362996",

editor = "Burns, {Leslie Davis}",

booktitle = "Fashion Business Cases",

publisher = "Fairchild Books",

address = "United States",

}