Original language | English |
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Title of host publication | Fashion Business Cases : A Student Guide to Learning with Case Studies |
Editors | Leslie Davis Burns |
Number of pages | 8 |
Place of Publication | New York |
Publisher | Fairchild Books |
Publication date | 2021 |
Chapter | 15 |
ISBN (Print) | 9781501362996 |
Publication status | Published - 2021 |
Building a Lifestyle Brand Through Extensions: Bhumi Organic Cotton
Anjum Khan, Michael Beverland
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review