Brug dit brand: Udtryk organisationens identitet igennem corporate branding

Research output: Book/Report › Book › Research › peer-review

Original language	Danish

Handle.net

@book{22217630e97411de95d6000ea68e967b,

title = "Brug dit brand: Udtryk organisationens identitet igennem corporate branding",

keywords = "branding, virksomhedskultur, virksomhedens image",

author = "Hatch, {Mary Jo} and Majken Schultz",

note = "Danish edition of {"}Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding{"} (2008)",

year = "2009",

language = "Dansk",

isbn = "9788702078169",

publisher = "Gyldendal",

address = "Danmark",

}

TY - BOOK

T1 - Brug dit brand

T2 - Udtryk organisationens identitet igennem corporate branding

AU - Hatch, Mary Jo

AU - Schultz, Majken

N1 - Danish edition of "Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008)

PY - 2009

Y1 - 2009

KW - branding

KW - virksomhedskultur

KW - virksomhedens image

M3 - Bog

SN - 9788702078169

BT - Brug dit brand

PB - Gyldendal

CY - København

ER -