Brug dit brand: Udtryk organisationens identitet igennem corporate branding

Mary Jo Hatch; Majken Schultz

Brug dit brand: Udtryk organisationens identitet igennem corporate branding

Department of Organization

University of Gothenburg

Research output: Book/Report › Book › Research › peer-review

Original language	Danish

Place of Publication	København
Publisher	Gyldendal
Edition	2.
Number of pages	300
ISBN (Print)	9788702168518 , 8702168510
Publication status	Published - 2014

Bibliographical note

Second edition in Danish of "Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008)

Handle.net

Persistent link

Cite this

@book{3f9101e5ea9344fc8c0b14750f8a4f6a,

title = "Brug dit brand: Udtryk organisationens identitet igennem corporate branding",

keywords = "Branding, Virksomhedskultur, Virksomhedens image",

author = "Hatch, {Mary Jo} and Majken Schultz",

note = "Second edition in Danish of {"}Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding{"} (2008)",

year = "2014",

language = "Dansk",

isbn = "9788702168518 ",

publisher = "Gyldendal",

address = "Danmark",

edition = "2.",

}

TY - BOOK

T1 - Brug dit brand

T2 - Udtryk organisationens identitet igennem corporate branding

AU - Hatch, Mary Jo

AU - Schultz, Majken

N1 - Second edition in Danish of "Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008)

PY - 2014

Y1 - 2014

KW - Branding

KW - Virksomhedskultur

KW - Virksomhedens image

M3 - Bog

SN - 9788702168518

SN - 8702168510

BT - Brug dit brand

PB - Gyldendal

CY - København

ER -