Brug dit brand: Udtryk organisationens identitet igennem corporate branding

Mary Jo Hatch, Majken Schultz

Research output: Book/ReportBookResearchpeer-review

Original languageDanish
Place of PublicationKøbenhavn
Number of pages300
ISBN (Print)9788702168518 , 8702168510
Publication statusPublished - 2014

Bibliographical note

Second edition in Danish of "Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding" (2008)

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