Broadening Value-based Differentiation in Business Relationships

Thomas Ritter, Achim Walter

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages2
Publication statusPublished - 2007
EventAmerican Marketing Association Conference - Washington, DC, United States
Duration: 3 Aug 20076 Aug 2007

Conference

ConferenceAmerican Marketing Association Conference
CountryUnited States
CityWashington, DC
Period03/08/200706/08/2007

Cite this

Ritter, T., & Walter, A. (2007). Broadening Value-based Differentiation in Business Relationships. Paper presented at American Marketing Association Conference, Washington, DC, United States.