Broadening Value-based Differentiation in Business Relationships

Thomas Ritter, Achim Walter

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages2
Publication statusPublished - 2007
EventAmerican Marketing Association Conference - Washington, DC, United States
Duration: 3 Aug 20076 Aug 2007


ConferenceAmerican Marketing Association Conference
Country/TerritoryUnited States
CityWashington, DC

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