Broadening Value-based Differentiation in Business Relationships

Thomas Ritter, Achim Walter

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2007
Number of pages2
Publication statusPublished - 2007
EventAmerican Marketing Association Conference - Washington, DC, United States
Duration: 3 Aug 20076 Aug 2007

Conference

ConferenceAmerican Marketing Association Conference
CountryUnited States
CityWashington, DC
Period03/08/200706/08/2007

Cite this

Ritter, T., & Walter, A. (2007). Broadening Value-based Differentiation in Business Relationships. Paper presented at American Marketing Association Conference, Washington, DC, United States.
Ritter, Thomas ; Walter, Achim. / Broadening Value-based Differentiation in Business Relationships. Paper presented at American Marketing Association Conference, Washington, DC, United States.2 p.
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Ritter, T & Walter, A 2007, 'Broadening Value-based Differentiation in Business Relationships' Paper presented at, Washington, DC, United States, 03/08/2007 - 06/08/2007, .

Broadening Value-based Differentiation in Business Relationships. / Ritter, Thomas; Walter, Achim.

2007. Paper presented at American Marketing Association Conference, Washington, DC, United States.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Broadening Value-based Differentiation in Business Relationships

AU - Ritter, Thomas

AU - Walter, Achim

PY - 2007

Y1 - 2007

KW - udenforområde

M3 - Paper

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Ritter T, Walter A. Broadening Value-based Differentiation in Business Relationships. 2007. Paper presented at American Marketing Association Conference, Washington, DC, United States.