Broadening Value-based Differentiation in Business Relationships

Thomas Ritter, Achim Walter

Research output: Contribution to conference › Paper › Research › peer-review

Original languageEnglish
Publication date2007
Number of pages2
Publication statusPublished - 2007
EventAmerican Marketing Association Conference - Washington, DC, United States
Duration: 3 Aug 2007 → 6 Aug 2007

Conference

ConferenceAmerican Marketing Association Conference
Country/TerritoryUnited States
CityWashington, DC
Period03/08/2007 → 06/08/2007

Handle.net

Cite this