Brands vs Private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?

Jan Møller, Torben Hansen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages7
Publication statusPublished - 2012
Event19th International Conference on Recent Advances in Retailing and Services Science - Wien, Austria
Duration: 9 Jul 201212 Jul 2012
Conference number: 19
http://w3.bwk.tue.nl/nl/onderzoek/urban_planning/eirass/vienna_2012/

Conference

Conference19th International Conference on Recent Advances in Retailing and Services Science
Number19
CountryAustria
CityWien
Period09/07/201212/07/2012
Internet address

Cite this

Møller, J., & Hansen, T. (2012). Brands vs Private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?. Paper presented at 19th International Conference on Recent Advances in Retailing and Services Science, Wien, Austria.