Brands vs Private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?

Jan Møller, Torben Hansen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages7
Publication statusPublished - 2012
Event19th International Conference on Recent Advances in Retailing and Services Science - Wien, Austria
Duration: 9 Jul 201212 Jul 2012
Conference number: 19
http://w3.bwk.tue.nl/nl/onderzoek/urban_planning/eirass/vienna_2012/

Conference

Conference19th International Conference on Recent Advances in Retailing and Services Science
Number19
Country/TerritoryAustria
CityWien
Period09/07/201212/07/2012
Internet address

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