Brands, Organization and Consumers from an Intercultural Perspective

Suzanne C. Beckmann

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationFrom the Many Worlds : Intercultural Themes on Business and Society
    EditorsSven Bislev
    Place of PublicationKøbenhavn
    Publication date2004
    Pages23-29
    Publication statusPublished - 2004

    Cite this

    Beckmann, S. C. (2004). Brands, Organization and Consumers from an Intercultural Perspective. In S. Bislev (Ed.), From the Many Worlds: Intercultural Themes on Business and Society (pp. 23-29). København.
    Beckmann, Suzanne C. / Brands, Organization and Consumers from an Intercultural Perspective. From the Many Worlds: Intercultural Themes on Business and Society. editor / Sven Bislev. København, 2004. pp. 23-29
    @inbook{21dfcb10c02111db9769000ea68e967b,
    title = "Brands, Organization and Consumers from an Intercultural Perspective",
    keywords = "Interkulturel ledelse, Interkulturelle relationer, Brands, Corporate branding",
    author = "Beckmann, {Suzanne C.}",
    note = "Opstilling: 308.2 fro L{\o}be nr.: 047774",
    year = "2004",
    language = "English",
    pages = "23--29",
    editor = "Sven Bislev",
    booktitle = "From the Many Worlds",

    }

    Beckmann, SC 2004, Brands, Organization and Consumers from an Intercultural Perspective. in S Bislev (ed.), From the Many Worlds: Intercultural Themes on Business and Society. København, pp. 23-29.

    Brands, Organization and Consumers from an Intercultural Perspective. / Beckmann, Suzanne C.

    From the Many Worlds: Intercultural Themes on Business and Society. ed. / Sven Bislev. København, 2004. p. 23-29.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    TY - CHAP

    T1 - Brands, Organization and Consumers from an Intercultural Perspective

    AU - Beckmann, Suzanne C.

    N1 - Opstilling: 308.2 fro Løbe nr.: 047774

    PY - 2004

    Y1 - 2004

    KW - Interkulturel ledelse

    KW - Interkulturelle relationer

    KW - Brands

    KW - Corporate branding

    M3 - Book chapter

    SP - 23

    EP - 29

    BT - From the Many Worlds

    A2 - Bislev, Sven

    CY - København

    ER -

    Beckmann SC. Brands, Organization and Consumers from an Intercultural Perspective. In Bislev S, editor, From the Many Worlds: Intercultural Themes on Business and Society. København. 2004. p. 23-29