Brands, Organization and Consumers from an Intercultural Perspective

Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	From the Many Worlds : Intercultural Themes on Business and Society
Editors	Sven Bislev
Place of Publication	København
Publication date	2004
Pages	23-29
Publication status	Published - 2004

Handle.net

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title = "Brands, Organization and Consumers from an Intercultural Perspective",

keywords = "Interkulturel ledelse, Interkulturelle relationer, Brands, Corporate branding",

author = "Beckmann, {Suzanne C.}",

note = "Opstilling: 308.2 fro L{\o}be nr.: 047774",

year = "2004",

language = "English",

pages = "23--29",

editor = "Sven Bislev",

booktitle = "From the Many Worlds",

}

TY - CHAP

T1 - Brands, Organization and Consumers from an Intercultural Perspective

AU - Beckmann, Suzanne C.

N1 - Opstilling: 308.2 fro Løbe nr.: 047774

PY - 2004

Y1 - 2004

KW - Interkulturel ledelse

KW - Interkulturelle relationer

KW - Brands

KW - Corporate branding

M3 - Book chapter

SP - 23

EP - 29

BT - From the Many Worlds

A2 - Bislev, Sven

CY - København

ER -