Brands, Branding and the Branded: Towards a Critical theory

André Spicer, Dan Kärreman

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2010
    Number of pages19
    Publication statusPublished - 2010
    EventThe EGOS Colloquium 2010 - Lisabon, Portugal
    Duration: 1 Jul 20103 Jul 2010

    Conference

    ConferenceThe EGOS Colloquium 2010
    CountryPortugal
    CityLisabon
    Period01/07/201003/07/2010

    Cite this

    Spicer, A., & Kärreman, D. (2010). Brands, Branding and the Branded: Towards a Critical theory. Paper presented at The EGOS Colloquium 2010 , Lisabon, Portugal.