Brands Beyond Good and Evil?

Martin Kornberger

Research output: Contribution to journalJournal articleResearchpeer-review


An essay is presented on aspects concerning brands and ethics in corporate culture. Topics discussed include liberal philosophy that advocate values of freedom, the role of brand in free market principles, and public relations in marketing. Also mentioned are social stratification mechanism, sociological concept of consumption, and corporate diversity.
Original languageEnglish
JournalEphemera: Theory & politics in organization
Issue number1
Pages (from-to)137-142
Number of pages6
Publication statusPublished - Feb 2014

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