Abstract
An essay is presented on aspects concerning brands and ethics in corporate culture. Topics discussed include liberal philosophy that advocate values of freedom, the role of brand in free market principles, and public relations in marketing. Also mentioned are social stratification mechanism, sociological concept of consumption, and corporate diversity.
| Original language | English |
|---|---|
| Journal | Ephemera: Theory & politics in organization |
| Volume | 14 |
| Issue number | 1 |
| Pages (from-to) | 137-142 |
| Number of pages | 6 |
| ISSN | 1473-2866 |
| Publication status | Published - Feb 2014 |