Brands as Action Nets

Research output: Contribution to conference › Poster › Research › peer-review

Original language	English
Publication date	2012
Publication status	Published - 2012
Externally published	Yes
Event	The 41th Annual Conference of the European Marketing Academy. EMAC 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Duration: 22 May 2012 → 25 May 2012 Conference number: 41 http://www.emac2012.org/r/home

Conference	The 41th Annual Conference of the European Marketing Academy. EMAC 2012
Number	41
Location	ISCTE Business School
Country/Territory	Portugal
City	Lisbon
Period	22/05/2012 → 25/05/2012
Internet address	http://www.emac2012.org/r/home

Handle.net

@conference{a9e4ae90c4f742189df147ff58148438,

title = "Brands as Action Nets",

author = "\{von Wallpach\}, Sylvia and Andrea Hemetsberger",

year = "2012",

language = "English",

note = "The 41th Annual Conference of the European Marketing Academy. EMAC 2012 ; Conference date: 22-05-2012 Through 25-05-2012",

url = "http://www.emac2012.org/r/home",

}