Brands as Action Nets

Andrea Hemetsberger; Sylvia von Wallpach

Brands as Action Nets

Andrea Hemetsberger
, Sylvia von Wallpach

University of Innsbruck

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	42^nd Annual Conference: Lost in Translation : Marketing in an Interconnected World. Conference Proceedings
Editors	Elif Karaosmanoğlu, A. Banu Elmadağ Baş
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2 Oct 2013
Publication status	Published - 2 Oct 2013
Externally published	Yes
Event	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013 Conference number: 42 http://www.emac2013.org/

Conference

Conference	The 42nd Annual Conference of the European Marketing Academy. EMAC 2013
Number	42
Location	Istanbul Technical University
Country/Territory	Turkey
City	Istanbul
Period	04/06/2013 → 07/06/2013
Internet address	http://www.emac2013.org/

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Cite this

@inproceedings{0a0c6d1abebd498d80aaf5f9d91fcb90,

title = "Brands as Action Nets",

author = "Andrea Hemetsberger and \{von Wallpach\}, Sylvia",

year = "2013",

month = oct,

day = "2",

language = "English",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Elif Karaosmanoğlu and \{Elmadağ Ba{\c s}\}, \{A. Banu\}",

booktitle = "42nd Annual Conference: Lost in Translation",

note = "The 42nd Annual Conference of the European Marketing Academy. EMAC 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

url = "http://www.emac2013.org/",

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Hemetsberger, A & von Wallpach, S 2013, Brands as Action Nets. in E Karaosmanoğlu & AB Elmadağ Baş (eds), 42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 42nd Annual Conference of the European Marketing Academy. EMAC 2013, Istanbul, Turkey, 04/06/2013.

Brands as Action Nets. / Hemetsberger, Andrea; von Wallpach, Sylvia.
42^nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. ed. / Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Brussels: European Marketing Academy. EMAC, 2013. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Brands as Action Nets

AU - Hemetsberger, Andrea

AU - von Wallpach, Sylvia

N1 - Conference code: 42

PY - 2013/10/2

Y1 - 2013/10/2

M3 - Article in proceedings

T3 - Proceedings of the European Marketing Academy

BT - 42nd Annual Conference: Lost in Translation

A2 - Karaosmanoğlu, Elif

A2 - Elmadağ Baş, A. Banu

PB - European Marketing Academy. EMAC

CY - Brussels

T2 - The 42nd Annual Conference of the European Marketing Academy. EMAC 2013

Y2 - 4 June 2013 through 7 June 2013

ER -