Brands as Action Nets

Andrea Hemetsberger, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication42nd Annual Conference: Lost in Translation : Marketing in an Interconnected World. Conference Proceedings
EditorsElif Karaosmanoğlu, A. Banu Elmadağ Baş
Place of PublicationIstanbul
PublisherEMAC
Publication date2 Oct 2013
Publication statusPublished - 2 Oct 2013
Externally publishedYes
EventThe 42nd EMAC Annual Conference 2013 - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42
http://www.emac2013.org/

Conference

ConferenceThe 42nd EMAC Annual Conference 2013
Number42
CountryTurkey
CityIstanbul
Period04/06/201307/06/2013
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Hemetsberger, A., & von Wallpach, S. (2013). Brands as Action Nets. In E. Karaosmanoğlu, & A. B. Elmadağ Baş (Eds.), 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings EMAC.