Brands as Action Nets

Sylvia von Wallpach, Andrea Hemetsberger

Research output: Contribution to conferencePosterResearchpeer-review

Original languageEnglish
Publication date2012
Publication statusPublished - 2012
Externally publishedYes
EventThe 41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal
Duration: 22 May 201225 May 2012
Conference number: 41
http://www.emac2012.org/r/home

Conference

ConferenceThe 41th EMAC Annual Conference 2012
Number41
LocationISCTE Business School
Country/TerritoryPortugal
CityLisbon
Period22/05/201225/05/2012
Internet address

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