| Original language | English |
|---|---|
| Place of Publication | Fontainebleau |
| Publisher | INSEAD |
| Number of pages | 49 |
| Publication status | Published - 2011 |
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Branding the Brain: A Critical Review
- Hilke Plassmann
- , Thomas Z. Ramsøy
- , Milica Milosavljevic
- Stanford University
- Institut Européen d’Administration des Affaires
Research output: Working paper › Research